Media, government and cyber, in one small team.
Tom Finnigan spent 23 years in broadcast television and 17 in the Federal Press Gallery. Jason Murrell chairs the Australian Cyber Network. Between them, they know who your buyers listen to.
Two founders who live in the cyber world
Jason Murrell
Co-founderTwo decades in start-ups and technology. Chairs the Australian Cyber Network and Dynamic Standards International (SMB1001), and works with government on Australia's cyber strategy.
- Keynote speaker
- Founder and investor
- AFR, ABC News
Tom Finnigan
Co-founderThree decades in media. 23 years in broadcast television and 17 in the Federal Press Gallery, 10 as Chief Cameraman for SBS TV. Led PR for Stone & Chalk and AustCyber.
- Media strategy
- Video storytelling
- Crisis comms
Thirty years of contacts, working for your pipeline
Tom's years in broadcast and the Press Gallery, and Jason's work across the Australian Cyber Network, SMB1001 and government, become introductions for your team.
Questions people ask us
What if it doesn't work?
We agree what success looks like before we start: meetings with named targets, opportunities and pipeline. You see those numbers every month. If something isn't moving them, we change it.
How soon will we see something?
Content and outreach start in the first month. Relationships and pipeline build over the first quarter, which is why we report monthly against your target map.
What does it cost?
Ongoing programs start from $10K a month. One-off builds, AI setup and training are scoped after a 30-minute meeting, so you only pay for what fits.
Do you only work with cyber security companies?
Yes. Cyber vendors, MSPs and MSSPs, and suppliers to government and defence. It's our niche, and our network is built around it.
What's a destination postcard?
A one-page picture of your business 12 months from now: the deals, the reputation, the rooms you're in. Every strategy we build works back from it.
Can we start small?
Yes. Many clients start with one article, a roundtable or a marketing engine build, then move to an ongoing program once it's working.
Who does the work?
Tom and Jason lead every engagement, with a senior team for writing, video, events and media.
Send us your destination
Three fields. A one-page path for your goal within one business day.